What is BullsEyeMail

Our all-in-one email marketing software includes everything you need to create, send, track and profit from email marketing – but it doesn’t stop there. It also includes powerful tools to completely automate your follow up marketing and customer feedback loops too

Follow up with prospects automatically using Auto Responders.

Send a series of personalized email messages to new leads at intervals you define. It’s like having your own dedicated sales team working for you around the clock. Optimize your email click thru rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.

Automate your list management with triggers.

Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked – automatically.

Keep your lists clean and up to date with automated bounce processing.

Invalid email addresses can be removed from your list automatically based on ”smart bounce rules”, helping keep your deliverability rate high.

See the complete activity of a lead with event logging.

Every time a lead opens your email, clicks a link or performs any other activity, it’s logged against their history making it easy for you sales team to qualify their desire to purchase.

Solicit and track feedback with surveys.

Using the drag & drop editor you can create customized surveys and feedback forms which you can link to from your email campaigns or Auto Responders and then blast to your list in minutes.

Benefits

BullsEyeMail is a powerful, all-in-one email marketing software that’s incredibly easy to use. Take a look at our list of benefits and we’re sure you’ll agree:

Personalize your customer relations

Studies have shown that people respond better to emails that actually address them via their first name. BullsEyeMail allows you to capture your subscribers first name, last name, age, salary — even their shoe size — when they signup to your mailing list. You can then use these fields in your email to deliver personalized content.

Send any type of email communication

Newsletters, special offers, follow-up emails, member notices, customer service announcements, affiliate emails, invitations — anything!

Improve sales and increase revenue

Selling a product or service from your website? Why not use BullsEyeMail to send a series of follow-up Auto Responders to your potential customers after they signup for your newsletter? You could send them a free whitepaper, more information on your products, or even a ”subscriber-only” discount. Your imagination and creativity really are the only limits!

Build trust with your subscribers

One of the most import steps in the buying process is to establish trust with your visitors. By starting your own weekly or monthly newsletter, you’re establishing your website as a credible source of information, which helps your visitors build up their trust in you.

Unlimited number of subscribers and lists*

Create hundreds or even thousands of mailing lists and either import your existing subscribers or use BullsEyeMail to automatically create a subscription form for your web site.

*Unlimited lists are only available on “Big Database” and “Huge Business” accounts.

“Email Design Features”

Email Templates

Choose from dozens of beautiful, industry-specific email templates to get started creating your email.

Upload or Import Content

As well as using the WYSIWYG editor, you can upload your existing email campaign from your computer or import it from a web page.

Design Once, Please Many

Our templates have been tested to work in all popular email clients (including Yahoo, Hotmail, Gmail and Outlook), meaning your contacts see your email message exactly as you intend it to be seen.

Easily Upload Images

Upload as many images as you like into your email campaigns. Unlimited free image hosting is included with every account.

Easy WYSIWYG Editing

Use the built-in WYSIWYG editor to make changes to your email campaigns. You can format text, upload and insert images, add links and more.

Popup and Inbox Previews

See exactly how your email will look before you send it. You can view a preview in your web browser or even email it to yourself.

Use Your Existing Template

There’s no need to design your email template from scratch. You can upload or copy+paste your existing template (with images) into BullsEyeMail in just a few seconds.

Email Personalization

Personalize your email with two clicks using custom fields such as first name, age or company name. It works the same as a mail merge in Microsoft Word!

Advanced HTML Editing

Advanced users have full access to customize the HTML of their email campaigns, right from the WYSIWYG editor’s ”source” tab.

RSS Archive of Sent Emails

BullsEyeMail automatically creates an RSS archive of emails you send, making it easy for you to display the archive on your website or anywhere that supports RSS.

Anchor Links

Anchors allow you to insert a link from one section of your email campaign to another, such as from the table of contents to a paragraph further down in the email.

Email Campaign Features

Easy, Automatic Unsubscribe’s

The ”Insert Unsubscribe Link” button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.
Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.

Campaign Optimization Tips

Right from BullsEyeMail you can view tips, tricks and advice to make sure your email campaign is optimized before sending. Learn how to improve subject lines, what time works best for sending and more.

Automatic Bounce Handling

Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean. You can also export a list of which email addresses bounced and see both soft and hard bounce details.

Upload & Send Attachments

BullsEyeMail includes full support for uploading and sending attachments along with your emails.

Embed Images As Attachments

When sending a campaign you have the option to embed images as attachments, meaning your email can be viewed (once downloaded) without an internet connection.

Free, Built-In Spam Checking

Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber’s inboxes (and not junk mail folder) as possible.

Forward to a Friend Link

As well as using the WYSIWYG editor, you can upload your existing email campaign from your computer or import it from a web page.

No Duplicate Emails – Ever

You never have to worry about duplicate emails with BullsEyeMail. We guarantee you’ll never find a duplicate email address in your list.

Send Now or Later

With full support for scheduled sending, you can blast your email out immediately or schedule it to go out at a later more convenient time.

Send to Multiple Lists at Once

Easily send your email campaign to multiple contact lists in one send. Duplicate emails are removed automatically before sending.

Dynamic Content Blocks

Dynamic content blocks allow you to personalize a section of your email message based on custom field values. For example, if the subscriber’s hobby is golf, you can show a golf ball. If it’s hockey, you can show a hockey stick, etc.

Automatic Inbox Preview

For maximum impact and click thrus it’s important that your email looks the same in all of the popular email clients, which isn’t always easy. Luckily BullsEyeMail’s inbox preview tool shows how your email will look in all of the popular email clients (Yahoo, Gmail, Hotmail, Outlook, etc). If something is found to be out of place, you’re shown exactly what to change to ensure maximum inbox compatibility.

HTML, Text or Both (Multipart)

Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart emails are sent as HTML and text and your subscriber’s email client will show whichever version it supports best.

CAPTCHA form Support

Eliminate automated submissions from your website signup form by enabling CAPTCHA form support.

Pause & Resume Sending

From the ”Scheduled Emails” page you can see a list of emails waiting to send and you can even pause and resume emails that have started sending.

Contact Managment

Full List Management

You’ll always be compliant with spam laws and best practices thanks to BullsEyeMail’s automatic handling of opt-ins, unsubscribe requests and bounced email cleaning.

Add or Import Contacts

Type in contacts details one by one or even import existing contacts from Microsoft Excel, Outlook or a CSV file.

Website Signup Forms

Easily create customized signup forms with your company’s color scheme to add to your website.

Unlimited Custom Fields

Create multiple custom fields to store additional information about contacts such as location, interests, last name, phone number and more.
You can then add custom fields into your email campaigns to personalize them, similar to a mail merge in Microsoft Word.

Create Multiple Contact Lists

Create as many contact lists as you need, allowing you to group contacts based on type or lead source, such as ”newsletter subscribers” and ”sales leads”.

Modify Subscription Details

Each contact on your list can modify the details of their subscription, such as email address, first name, preferences and more.

Bulk Remove Contacts

Remove large groups of contacts from your list by typing in their email addresses or uploading a file.You can remove contacts permanently or mark them as unsubscribed so they won’t receive any new emails you send out.

Powerful List Segmentation

Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.

Customizable Contact Views

When viewing your contact list in ”grid mode” you can choose which of the contact’s details appear in the grid, giving you the details you need quickly.

CAN-Spam Compliance Features

One-Click Unsubscribe Links

Automatic unsubscribe links in your emails give subscribers peace of mind and help you more than comply with

“Do Not Mail” List

The built-in email suppression tool allows you to keep lists a list of contacts who shouldn’t (and won’t) be sent your emails under any circumstance.

Automatic Bounce Handling

Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.
You can also export a list of which email addresses bounced and see both soft and hard bounce details.

Contact Details in Footer

BullsEyeMail allows you to enter your complete company contact details which can be added to the footer of every email you send. This helps subscribers remember who you are and why they joined your list, and reduces the chance of your email being marked as spam.

Double Opt-In Confirmation

Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

Statistics & Reports

Email Open Reporting

You’ve created and sent the perfect email campaign, but how many people opened it and when? BullsEyeMail tells you this and more.From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail.You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.

Link Click Tracking

See which links were clicked, by who and when. Your sales team can follow up with leads who’ve shown interest in your products by clicking a link in your email. Talk about making contact at the right time!

Google Analytics Integration

As you’re sending an email campaign you can type in your Google Analytics details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and e-commerce conversions for that campaign.

Email Bounce Tracking

Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as ”Email address doesn’t exist”.

Unsubscribe Reporting

See unsubscribe statistics for each email campaign you send, either for a specific date or over time.You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates.

Forward to a Friend

See how viral your email campaign really is with complete details of who forwarded your email to a friend and when.

Auto Responders

BullsEyeMail supports Auto Responders that can be used to automatically email your subscribers at any time in the future. Emails can be sent based on subscriber preferences such as age, sex and location, and everything is done using only your web browser. Auto Responders count towards your total email credits, and 1 Auto Responder = 1 credit

What is an Auto Responder?

An Auto Responder is an email program that can be used to automatically schedule or send an email to any number of email addresses. BullsEyeMail includes its own Auto Responder capabilities, so you can setup email to automatically send to your subscribers at any date in the future.

Why would I use an Auto Responder?

Auto Responders are a great way to automatically contact your subscribers, without having to physically sit down and write an email to each and every one of them.

Here are a few ways you can use Auto Responders:

- Automatically send a follow up email to customers who have purchased from you.
- Create and send an email course to your subscribers.
- You can schedule the course to be emailed over different days.

Send different emails to your subscribers automatically based on their preferences.

For example, send your ”Gauteng Real Estate” newsletter to subscribers who say they are in Gauteng and send your ”Cape Town Real Estate” newsletter only to subscribers who told you they are in Cape Town.

The BullsEyeMail Auto Responder

BullsEyeMail’s built-in Auto Responder lets you easily create and schedule your own emails to be sent automatically to subscribers. You can choose which subscribers to send to based on powerful filtering technology, and you can view reports and statistics on every Auto Responder that gets sent.

Put automated email marketing to work for you!

Research has shown that people need to be ”exposed” to your products or services at least seven times before they will purchase. Your web site can help, but emailing your customers using automatic “follow up” emails can get the job done much quicker.

If you haven’t heard about ”Auto Responder emails”, they allow you to automatically send as many follow up emails to your web site visitors as you like. Once they sign up to your mailing list, you can use BullsEyeMail to schedule a series of 3, 4, 5 or even 20 follow up emails to be sent to each subscriber at separate intervals over a period of time.